Since You’re Here…

Dear website visitor,

I hope you are very well, and that your Wi-Fi is behaving.

I am a Creative Director, Art Director and Graphic Designer. From time to time, I also become a rather serious rock music producer and songwriter.

Over the years, I have worked on creative and visual projects across different industries, audiences and cultural contexts. My work is driven not only by a deep enthusiasm for ideas and visuals, but also by a genuine interest in business, markets and how people actually respond to brands.

For me, every creative project is about finding the right balance between striking, memorable visual expression and real commercial purpose. I like work that looks bold, feels distinctive and still knows exactly why it exists.

You may notice that I have not used many words to explain my work on this website. That is intentional. As a visual creative, I believe the visual should be able to speak first, and ideally, say something worth remembering.

Thank you again for visiting my website. I hope we will have the opportunity to work together in the future.

Yours sincerely,

Simon Cao

officebysimon@gmail.com